In its current form, the Guild focuses heavily on membership issues and brings several tangible and intangible benefits to the table. By supporting the Guild, OEMs play a significant role in assisting the Guild to maintain these functions. In return, OEMs and other corporate members benefit in the following ways:
Recognising that the Guild needs to expand its functions to greater benefit of the motor industry as a whole, we are already in the process of adding several new aspects to what the Guild does.
The Guild has embarked upon a transformation process that aims to identify key aspects of transformation that the motoring journalism industry needs to focus on in the future. The Guild will actively use its bursar programmes and other tools at its disposal to promote transformation in the industry. As the only organisation advancing transformation in the industry, the Guild needs the support of OEMs to successfully promote its transformation agenda.
The Guild already promotes aspects of road safety by donating funds to the Wheel Well project. However, the dire state of road safety in our country requires additional interventions, and to this end, the Guild aims to actively participate in, and fund road safety initiatives. By supporting the Guild, OEMs will indirectly contribute to these initiatives.
Besides the traditional advanced driving courses, the Guild aims to add additional training courses for its members. These will include, but may not be limited to:
Guild / PR Forum Co-operation
The Guild is more than willing to meet the expectations of the NAAMSA PR Forum and enter into a conversation around the value that the industry collectively receives from the work done by the Guild, both tangible and intangible, and to be guided as to how it can bring more value to the industry. We recognise that this understanding is essential to promote co-operation between the PR Forum and the Guild, and that this cooperation will add value to the industry as a whole.